Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service.
While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of-the-box thinking and tactics required, can yield some big results. You may not have the budget of the big guys, but you do have the brains! You just need some scrappy marketing strategies.
What does it really mean to be a scrappy marketer? Basically, it means doing more with less.
Getting creative and finding efficient and affordable marketing techniques.
It is possible to make an impact without a huge budget. Try these 5 scrappy marketing strategies to promote your business when you don’t have a budget!
- Research
Research does not cost any money, just your time. But it is a crucial, and often overlooked marketing tactic. Even the big guys who do have a lot of money, often miss this first step and suffer because they do.
The internet is chock full of resources. With one google search, you can locate stories, webinars and case studies on marketing tactics and success stories.
Look at what other companies are doing. Research low-budget marketing tactics for new ideas. Look at your competitors’ tactics and try to understand what is and isn’t working. Just taking the time to learn may result in you stumbling across an affordable idea for your marketing mix.
Research your customer as well. Understand who they are, what drives them to purchase, and what they value. Knowing your customer can help you tailor your marketing efforts to uniquely work for them and deliver the best results.
Research will not only help provide marketing ideas, but will also help you improve the ROI on your marketing investment.
And, there is a reason why research is my number one strategy. All your marketing tactics and strategies should start here. Take the time to educate yourself before diving into any activities.
- Build up your social media
The beauty of social media is that it is free. Leverage all the appropriate channels for your company like Facebook, Instagram and Twitter. Consistent sharing will boost your engagement and reach, so create a schedule and stick to it.
Platforms like Hootsuite and Loomly can help you easily create and maintain a social media editorial schedule. With automatic posting, you can pre-write your posts a month at a time.
But don’t just post anything! Spend time crafting quality content and images. If you lack the budget for a graphic designer, you can use a tool like Canva yourself to easily create professional images.
Emotional content can also help boost engagement and encourage re-sharing. Join Facebook groups relevant to your topic and interact with your customers there.
Sharing your content through these groups can amplify reach. Just make sure you abide by the group rules, especially with link sharing which is sometimes only allowed at certain times.
Don’t get stuck in the mindset of only sharing to your company social media pages. Try tactics within each platform to improve your reach. Research the best hashtags to use, build relationships with influencers in the social media world and get your content out there! This is an unlimited marketing tactic that is 100% free!
While building up your social media marketing doesn’t require funds, if you do have some budget, consider ads. You can limit your spend to only what you can afford. With daily budget maximums and focused targeting available, it is an ideal and scrappy resource for the advertising funds you do have.
- Leverage a digital intern
Take advantage of the digital age! While finding an intern in your town may be challenging, you can actually find a virtual one anywhere in the world now.
Contact local universities and colleges about offering an internship to students who need to bulk up their resume.
Acadium offers digital marketing internships that benefit both the student and the business. For just $150, you can hire your own digital intern who will work up to 10 hours per week for 3 months.
Best of all, you can hire more than one and you can hire based on the tactics you most need assistance with. I am currently getting SEO assistance from my very own Acadium intern and am happy to have the super low-budget help.
- Use these free-to-cheap resources
Sometimes some of the basics you need for marketing such as a graphic designer can take up the bulk of your budget. If you can find ways to minimize these costs, then it frees up funds for tactics such as advertising that will show the ROI you need.
Free resources like Canva and PicMonkey can help you create attractive images and graphics even if you do not have the budget for a graphic designer.
Tools like these can help amp up your social media presence and content with polished and shareable images even with no budget.
Another low-cost graphic design resource can be found with companies like Design Pickle and Pebbled that offer unlimited graphic design for a low monthly fee. I use this resource in my full-time marketing job and have found we save a ton. Best of all, they are fast and efficient with the work.
- Search Engine Optimization
Search engine optimization can help get your website and your business more visibility. And many of the tactics around this are free.
Work on the SEO of your website with relevant keywords and copy. Finding backlink opportunities on other sites will not only boost your SEO and ranking, but could bring important traffic your way.
Sign up to receive emails from HARO. HARO stands for “Help a Reporter Out.” It is free and just requires a few minutes of your day to respond to journalists’ requests for soundbites and expertise. In return you will get a link to your website, not only giving you more exposure and traffic, but also improving your SEO.
Another free marketing tactic that also helps build SEO is guest posting. You can write blog posts and articles for other sites that are relevant to your niche. You can build your exposure, site traffic, and google search ranking.
Even when you have no advertising or marketing budget, you can still build your brand and your business. Just think creatively and stay scrappy with your marketing tactics. Exercising brains over budget can help your business growth!
You could definitely see your skills in the article you write.
The sector hopes for more passionate writers such as you who are not afraid to
mention how they believe. At all times go after your heart.
Thank you Dotty for your valuable comment
TSA MALL
My coder is trying to convince me to move to .net from PHP.
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Hello Marita,
We do not publicly offer advice via the comment section. The information you are requesting is strictly private for subscribers to our blog. Subscribe and request the information you are looking for. We will gladly offer insight concerning your queries.
Thank you.
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Your comment is, like you say, totally off topic. However we will allow this one time to approve your comment.
TSA MALL
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TSA MALL
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Hello Brendan,
We are delighted that you are “Wowed by our blog” and deem our blog layout as “wonderful”, “excellent and neat” as the articles that we publish. Thank you for the compliment!
We’ve been blogging for over 13 yrs. But, not this particular blog. This blog has been up since January of 2020.
As you may know, the internet is not a sea, but an ocean of networks. That makes it very hard to find quality laid out blogs and quality content.
We appreciate and thank you for your timely and valuable input.
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Hello Nathaniel,
TSA MALL is geared towards guiding those who truly want to learn how to advertise, market, and promote their business. Whether online, brick and mortar. Though TSA MALL is currently featuring articles targeting online business and businesses, there are many more options / methods to promote a business. TSA MALL has not touched that concept of marketing due to premium grade content, including visuals, and conference calls.
Thank you Nathaniel for your valuable input.
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Hello Rosie,
Thank you for your compliment!
First and foremost we do not promote, advertise, or market major companies or anyone else via the comment section. For answers to your questions you can subscribe to our blog and request the information you need. I would like also like to inform you that as a subscriber you can request to post on our blog as long as your written content adheres to our TOAs and Privacy Policies.
What you can do from the comment section is request an article that would answer your questions.
We are sorry that we cannot help you immediately via the comment section. We must adhere to our own rules if we want to be a successful blog.
Please, do not be or get discouraged.
Once again Rosie, thank you for your valuable input.
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Hello Martha,
We are delighted that you “truly appreciate” our content!
You can opt-in for our feed. It is public. Also, we feel humbled that you, an experienced blogger, deem our website good enough to come back for new information. You will not be disappointed.
Thank you for your valuable input.
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Hello Oliva,
We do not publicly advertise for major hosting companies or any other company, for that matter. That information is strictly private for subscribers to our blog. Only our writers can publicly display and promote “their” companies that they deem relevant and necessary to uphold their advice on the articles that they submit on our blog.
If you would like more information on the topic that you have requested, please subscribe for that information.
Thank you Epifania for your valuable input and comment on the TSA MALL blog.
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If you want to get a great deal from this piece of writing then you have to apply these strategies to your won webpage.
Agreed!
TSA MALL
Esse post é impagável . Como posso me informar mais ?
Not all of us have a million dollar budget to advertise our products or services. That is why TSA MALL put out this excellent article. It’s for those like ourselves who cannot inve$t what the “Big Boys” dish out on their ad-campaigns.
We are delighted that you find the article useful and we surely hope that you can reap the benefits from implementing the “Scrappy Strategies” that can help you compete with the “Big Boys”.
To find out more, subscribe.
Thank you for your interest in TSA MALL.
TSA MALL
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Nem todos nós temos um orçamento de um milhão de dólares para anunciar nossos produtos ou serviços. É por isso que TSA MALL publicou este excelente artigo. É para aqueles como nós, que não conseguem invocar o que os “Big Boys” espalham em suas campanhas publicitárias.
Estamos muito satisfeitos que você considere o artigo útil e certamente esperamos que você possa colher os benefícios da implementação das “Estratégias Scrappy” que podem ajudá-lo a competir com os “Big Boys”.
Para saber mais, assine. Se inscrever.
Obrigado pelo seu interesse no TSA MALL.
TSA MALL
Excellent article. I will be experiencing many of these issues as well..
Hi Guy,
That is the idea. When you learn, you EARN! Not all of us have a million dollar budget to advertise our products or services. That is why TSA MALL put out this excellent article. It’s for those like ourselves who cannot inve$t what the “Big Boys” dish out on their ad-campaigns.
We are delighted that you find the article useful and we surely hope that you can reap the benefits from implementing the “Scrappy Strategies” that can help you compete with the “Big Boys”. Thank you for your interest in TSA MALL.
TSA MALL
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Hello Kieran,
That is our goal! To share our premium content with as many viewers as possible for their own benefit and advantage. Share what you have read with others. Tell them about TSA MALL. They will be glad you did.
Thank you Kieran.
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Ridiculous quest there. What occurred after? Good luck!
??? Please elaborate.
TSA MALL
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Thank you.
We appreciate your valuable input and hope that this article and our other blog posts can be of beneficial use to you and our readers.
Once again Verna, thank you.
TSA MALL
Olá !! embora não seja relacionado ao texto, mas sim do site
, gostaria registrar que seu template é ótimo .
Adorei navegar nele . Tem muito blog por aí que apesar de
ter ótimos artigos é tão chato de navegar, que saímos fora .
Parabéns
Agradecemos sua observação e elogio.
Obrigada.
TSA MALL
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TSA MALL
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TSA MALL
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Hmm is anyone else having problems with the images on this blog
loading? I’m trying to determine if its a problem on my end or if it’s the
blog. Any feedback would be greatly appreciated.
Hello Tabitha,
You are actually the first person to comment concerning problems loading images. Thank you for alerting us of the problem you are facing. However, I would like to mention that there are so many factors that can disrupt packets of data on either end that it is nearly impossible to determine what the problem is from our end.
We have no access to your device, therefor we cannot determine what is causing a problem on your end.
I would like to add, that our images are streamlined and optimized to the point where over 90% of the images on this blog are less that 1/10 of a Megabyte. In other words, over 90% of the images are less that 100 kilobytes. None of the images on the article “Scrappy Marketing” reach 90 kilobytes. Our images do not require excessive bandwidth.
Therefor, return at a later hour or date and see if you continue to have problems with the images on this blog article.
Have you tried loading images from any kother article? Did the video on the TSA MALL home page load quickly? What device are you using? Are you trying access the article using your mobile phone, tablet or desktop? If you are using your mobile phone, is it an android phone browser, or Apple iPhone web browser? Was it raining at the time you tried to access the article?
So you see, there are too many questions that need to be answered to determine what is causing a problem on your end.
I will post an excerpt of comments praising the speed with which our blog loads. Review the following post from Son on the article: “How to create a website that Wows”
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Here’s another exerpt from Kathrin commenting on the woo-commerce side of this website states in her comment the following:
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I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most.
Can you suggest a good internet hosting provider at a honest price?
Thanks a lot, I appreciate it!”.
Hopefully, the problem will subside and you will be able to appreciate the article with all it’s images intact.
Thank you for letting us know of the problem you are experiencing. We will definitely look into it as soon as possible.
TSA MALL
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Thank you for your positive perspective. It is satisfying and gratifying to know that people enjoy reading quality content. As you know, we’re in the visual age where video content is king. However, content is content. What makes the content worth while, whether video or written is the QUALITY of the content. Thank you for your valuable opinion.
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Will do. TSA MALL is geared towards helping others in their endeavor to promote, market, and advertise their products or services online. Thank you for considering “5 Scrappy Marketing Strategies When You Don’t Have a Budget” a good blog post. I agree, that’s why TSA MALL posted this article.
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