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Engaging storytelling is the crux of any marketing campaign. As a business, you don’t just sell products or services anymore. The customers want more than sales-ey pitches and promotional campaigns. The customer wants stories. Stories that shape their ideas, share their opinions and ultimately drive action. And in the digital
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service. While advertising on a limited budget is challenging, it is not impossible. And in fact, when you have to get creative, sometimes the out-of-the-box thinking and tactics required, can yield
While the work from home concept has been around for the past two years, with the ongoing pandemic, work from home is slowly becoming non-negotiable. Over 69% of organizations have been moving more employees to work remotely, while a massive 16% have moved their entire operations to remote execution. There are several benefits to
B2B (business-to-business) sales refer to companies or salespeople who sell products and services directly to other businesses. In B2B sales, the transactions occur between two businesses. In simple words, one company or business sells a product or service to another business. For example, if a ketchup manufacturer sells its ketchup to various fast food
If you’re an online marketer, you must be familiar with SEO. It’s been around for years, and it’s been important since the day it arrived. However, keeping up with it is getting more and more difficult. There are always updates that change things from their roots, and keeping track of them alone is a
In today’s digital world, creating a website that stands out is a must for any brand. No matter what type of business or industry you are in, there is likely some steep competition on the internet. Making your website one that wows visitors and keeps them around is pivotal to your online success. So
Infographic Courtesy of: Americanoize
In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will continue. Let’s talk about digital marketing trends, platforms, and their benefits. Why digital marketing is gaining momentum
The use of messengers for business is multifaceted. With their help, brands can build communication with customers, share content, and increase loyalty. This not only improves the quality of services provided but also significantly reduces costs. Consider the fact that some messengers and chatbots work without an Internet connection and your chances of reaching buyers
There is no doubt social media marketing now plays a pivotal role in the overall success of any business. Understandably, social media analytics tools have also become a key source of strategic marketing data. Considering the sheer amount of consumer data posted on social media daily, social listening tools have also become an integral component
