In recent years, digital marketing, compared to traditional promotion channels, has been taking a more and more important place in the structure of companies’ marketing budgets. And due to global digitalization and technology advancement, the trend will continue. Let’s talk about digital marketing trends, platforms, and their benefits.
Why digital marketing is gaining momentum
Digital marketing is the promotion of products and services by using digital technologies. Its main task is to convey brand information to consumers with the help of digital tools: search engines, social networks, applications, e-mail, and websites.
Compared to such channels as radio, television, print and outdoor advertising, etc. that are considered traditional, digital marketing emerged and became popular much later – in the early 1990s. This is when the first CRM systems began to be used.
With the proliferation of personal computers, marketers have gained the opportunity to manage customer information and run online advertising campaigns. In 1994, the world saw the first interactive digital banner ad. The conversion was high – 44% of users who saw an ad went to the manufacturer’s website.
The emergence of smartphones has changed consumer behavior patterns. Clients now rarely seek advice from shop assistants and look for information about a product on the web increasingly often. Digital tools have become the main selling channel of manufacturers, rather than sales-trained employees.
The development of marketing automation began in the early 2000s. This allowed companies to segment their audiences, run personalized ads, and launch advertising campaigns in parallel across multiple channels.
Today, thanks to social media, manufacturers have more information about clients for planning their marketing campaigns.
Main trends in digital marketing
According to Gartner, the following digital marketing areas will evolve in the coming years:
- User data security
Marketing involves the use of large amounts of information, including users’ personal data. The ethics of user data is becoming increasingly important – a firm’s actions must comply with the General Data Protection Regulation (GDPR). Companies that fully embrace modern ethical regulations and can guarantee the security of their clients’ data will gain an edge over competitors and ensure user loyalty.
- Real-time marketing
Marketing messages need to meet consumer expectations, adjusting to their behavior in real-time. This will allow companies to offer relevant information and increase conversions, while marketers will be able to collect, analyze, and use the data of website visitors.
- Artificial Intelligence
The advancement of Artificial Intelligence and Machine Learning technologies are opening up new opportunities for marketers. AI and ML help to quickly make decisions, change marketing tactics, switch between target audiences, and adjust communication messages during campaigns according to changes in consumer sentiments. This gives digital marketing tremendous advantages over traditional marketing channels where placement has to be planned beforehand.
- Geolocation
Geolocation plays one of the strategic roles in marketing campaigns. Using clients’ location data allows a brand to be closer to their interests, offering relevant products and services at the right time in the right place. By combining the data from a user’s website experience and offline store visit, a company can form a comprehensive consumer portrait and work with the user in a more personalized way.
- Personalization
Personalized marketing is a strategy where the user sees those websites, ads, and banners that match their style of interaction with the brand. Content that is more relevant to the user grabs their attention. Personalization is also used for retargeting, i.e. for reminding the client about the products that they were previously interested in and encouraging them to return to the website for purchase.
Types of digital marketing
Let’s consider various options for how a business can promote its products and services and interact with customers:
- Social media marketing (SMM)
On average, people spend about 2 hours 22 minutes daily on social media. There are up to eight different accounts per user. Among the 5.11 billion smartphone users, 3.26 billion have social media accounts.
It is important for brands to be present on the social networks that their target audience uses. Facebook, LinkedIn, Snapchat, and Instagram provide multiple marketing tools and are full-fledged digital marketing platforms. On these platforms, companies run paid targeted advertising, expand their customer base, interact with clients, receive feedback from them, work with reviews, and conduct research and polls. Companies that effectively use this digital marketing tool remain competitive.
- Influencer marketing
Brands can partner with celebrities, bloggers, and people who are considered experts in their fields and share similar values. This is how companies attract influencers’ followers.
- Email marketing
About 60% of consumers claim that email plays an important role in their purchasing decisions. Email marketing allows organizations to send customers personalized offers based on purchase history or brand interactions. In addition, users who have subscribed to newsletters from a brand are more loyal, so they can be invited to participate in research – for example, when new products are launched.
- Content marketing
Marketing teams create content – blog posts, social media posts, etc. – through which key brand messages are conveyed. Content accompanies consumers at all stages of their interaction with the brand:
- stage of knowledge or awareness – the consumer learns about the product for the first time,
- stage of interest – the consumer searches for information about the product, reads reviews, and watches videos,
- stage of decision-making – the consumer compares the product with competitors’ products and learns the terms of delivery and payment,
- stage of retention – the consumer has already made a purchase and is using the product; it is necessary to encourage them to return again.
The specifics of the content depend, among other things, on what stage the clients are at.
- SEO marketing
SEO or search engine optimization of websites means bringing content to such a form that search engines can easily find it. SEO uses a variety of tools for improving the visibility of a website to search engines – for example, keywords.
- Pay-per-click (PPC) marketing
A brand pays for clicks on its banners and ads posted on the Internet, and thus buys traffic for its website.
- Affiliate marketing
A brand partners with another business – for example, places ads on another company’s radio podcast and announces promotional codes. But the values of the two companies must not contradict each other.
The above are just some of the digital marketing types. In actual practice, there are many more of them, and different tools are suitable for different tasks. If you find it difficult to orient yourself in rapidly changing technologies and choose the best strategy for your digital presence, digital marketing platforms will come to the rescue.
Benefits of digital marketing platforms
A digital marketing platform is a system that unites several online promotion channels and offers a company various marketing tools for launching and managing campaigns.
Digital marketing platforms combine multiple features in one solution, giving teams a holistic view of their advertising campaigns. Effective collaboration with a digital marketing platform provides a brand with the following benefits:
- Cost estimation and planning
In digital marketing, determining which channel is most effective for a particular task can be difficult. A digital marketing platform has data on multiple digital channels to help you make the right choice. The platform has access to multi-placement of advertising, which can be beneficial for companies.
- Relevant information
Digital platforms lean on the latest digital marketing data.
- Ready-made analytics tools
Platforms like Google Analytics give users access to analytics tools for marketing campaigns.
- Efficiency estimation
Digital marketing platforms help to work out KPIs, test them, and analyze how the figures change over time.
- Marketing automation
Digital marketing platforms enable companies to automate their marketing processes.
Conclusion
Digital marketing is one of the key areas of marketing and brand promotion. Digital marketing platforms enable a business to develop and implement an effective strategy with the right set of tools and high-quality performance measurement.
This excellent website really has all the info I needed about this subject and didn’t know who to ask.
That is very fascinating, You’re an overly professional blogger.
I’ve joined your rss feed and stay up for in search of extra of your
fantastic post. Also, I’ve shared your site in my social
networks
If you wish for to obtain much from this piece of writing then you
have to apply these techniques to your won webpage.
Hi there would you mind letting me know which web host you’re using?
I’ve loaded your blog in 3 different internet
browsers and I must say this blog loads a lot faster then most.
Can you suggest a good internet hosting provider at a honest price?
Thank you, I appreciate it!
Ahaa, its pleasant discussion concerning this
paragraph here at this weblog, I have read all that, so at this time me also commenting at this place.
What’s up everyone, it’s my first go to see at this web site, and article
is in fact fruitful in favor of me, keep up posting these types of articles.
I am not sure where you’re getting your information, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for excellent information I was looking for this information for my mission.
I’m now not certain the place you’re getting your info, however great topic.
I needs to spend some time finding out more or working out more.
Thank you for fantastic information I used to be in search of this information for my mission.
Cool blog! Is your theme custom made or did
you download it from somewhere? A theme like yours with a few simple tweeks
would really make my blog shine. Please let me know where you got your theme.
Appreciate it
Subscribe to our blog in order to assist you with your blog.
TSA MALL
Valuable information. Fortunate me I found
your website unintentionally, and I am surprised why this coincidence didn’t took place earlier!
I bookmarked it.
Awesome things here. I am very happy to look
your article. Thank you a lot and I’m having a look forward to contact you.
Will you kindly drop me a mail?
Hello there! This article couldn’t be written much better!
Reading through this article reminds me of my previous roommate!
He continually kept preaching about this. I’ll
send this information to him. Fairly certain he’s going to have a great read.
Thanks for sharing!
This paragraph will help the internet people for setting up new webpage or even a weblog from start to end.
Hi there! Quick question that’s totally off topic.
Do you know how to make your site mobile friendly?
My site looks weird when viewing from my iphone 4. I’m
trying to find a template or plugin that might be
able to resolve this issue. If you have any recommendations, please share.
Thank you!
Your inquiry concerning your site on making it mobile friendly is an issue affecting many businesses and personal users who want to expand their horizons using the internet to reach as many people as possible. From influencers, youtubers, entrepreneurs and the like, a great number run into this problem.
In order for us to help you with your issue, you must subscribe to the TSA MALL blog: Scroll down to the footer of our blog and subscribe.
We do not offer support via our comment section. Once you subscribe you will be able to request the information you need to fix your site and we will offer solutions to the issue affecting your site.
I was curious if you ever considered changing the page
layout of your site? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or two
images. Maybe you could space it out better?
Our contributors are the ones who decide if their article requires additional images to enhance and their article and/or engage their readers. As blog admin, we refrain from adding images to our author’s content. It can be done. However, admin chooses to keep our contributors content as originally compiled.
TSA MALL
We stumbled over here by a different page and thought I might check things
out. I like what I see so i am just following you.
Look forward to exploring your web page for a second time.
Magnificent beat ! I wish to apprentice while you amend your website,
how can i subscribe for a blog site? The account helped me
a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept
Subscribe to our blog and you will receive the support you are requesting.
TSA MALL
My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using WordPress on various websites for about a year and am worried about switching to another platform.
I have heard fantastic things about blogengine.net. Is there
a way I can import all my wordpress content into it?
Any help would be greatly appreciated!
I always emailed this webpage post page to all my contacts,
for the reason that if like to read it after that my links will too.
This web site certainly has all of the information I needed concerning this
subject and didn’t know who to ask.
That is our main goal. To provide relevant information for our readers so they may use that information in their efforts to grow and progress in whatever endeavor they choose.
TSA MALL
I am extremely impressed with your writing skills
as well as with the layout on your weblog. Is this a paid theme
or did you modify it yourself? Anyway keep up the
excellent quality writing, it is rare to see a great blog like this one nowadays.
Ahaa, its fastidious conversation on the topic of this
article at this place at this weblog, I have
read all that, so at this time me also commenting here.
Hi, all the time i used to check webpage posts here in the early hours
in the break of day, as i love to find out more
and more.
You most likely make this seem fairly simple with your exhibiting but I
simply find this matter to get actually a thing that I think We might never discover.
It seems too complex and intensely broad in my opinion. I am looking forward to your forthcoming post, Let me try to get
utilized to it!
Digital marketing continues to evolve and grow exponentially. The advantages of marketing outweigh any thoughts of uselessness from a person’s perspective of the content presented. You will never discover unless you look.
TSA MALL
What’s up, this weekend is good in support of me, for
the reason that this point in time i am reading this fantastic informative piece of
writing here at my home.